Randstad | Lines of Code

We live in a time where everything is about technology and businesses focussing on automation. Taking a step back, one realizes the great things we achieved, and even more important, that we are the ones who achieved it.

Randstad wanted a film that celebrated humanity and all our technological achievements, but moreover show that we are the driving force behind all this technology.

To express our achievements we used digital lines of code. Because you can roughly measure the size and complexity of software by counting the lines of text in a program’s source code.

To visualize all the billions of code we needed an enormous space that would allow us to project all of it. And because we’re telling such an epic story, this was the chance to shoot truly cinematic with anamorphic lenses. 

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CREDITS

Concept: Micha Schippers, Wouter Keijzer
Creative Director: Roel Welling
Director: Wouter Keijzer
Production: Wefilm
Producer: Beau van Assem
Director of Photography: Daan Bukman
Edit: Nick Rozenberg
Set Photographer: Giuseppe Tramontin